The new film isn’t merely branded entertainment it’s branding as entertainment. (The same fate befell the giddy “ Ant-Man” in its sequel.) “Doctor Strange in the Multiverse of Madness” eliminates the playful idiosyncrasy in the interest of formula-of Marvel’s self-perpetuating business. The sequel is conservative: the weirdness is reined in, and the narrative’s symbolic loose ends are replaced by chains that bind it to other characters and story lines from the Marvel stable. The strength of the first “Doctor Strange” is the embrace of its protagonist’s weirdness, which enshrines him among the franchise’s fictional personalities. The first “ Doctor Strange” film introduced an idiosyncratic character by means of an apt cinematic peculiarity, but its sequel, “Doctor Strange in the Multiverse of Madness,” squeezes the character into the Marvel franchise by trimming away all the whimsy.
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